Zomato has officially emerged as the Zomato fastest-growing Indian brand of 2025, according to the latest BrandZ ranking by Kantar. The company recorded a remarkable 69% year-on-year surge in brand value, pushing its estimated valuation to over $6 billion. This achievement not only reinforces Zomato’s position as one of India’s strongest digital-first brands but also places it ahead of several long-standing household names such as Maggi and Paytm.
In the newly released BrandZ India Top 100 report, Zomato climbed to the 21st spot, making it one of the standout performers across all sectors. Notably, this ranking excludes Blinkit, Zomato’s booming quick-commerce arm. Even without counting Blinkit’s contribution, Zomato’s brand value has grown at a pace unmatched by any other major Indian brand in 2025.
Zomato’s Evolution Beyond Food Delivery Fuels Its Rise
Kantar attributes the dramatic growth to Zomato’s strategic transformation from a pure food-delivery platform into a broader lifestyle ecosystem. Over the past year, Zomato has aggressively diversified its offerings to align with shifting consumer behaviors, especially among urban millennials and Gen Z users.
Some key initiatives highlighted in the BrandZ report include:
- District by Zomato, an event-discovery and booking app aimed at nightlife, entertainment, and local culture.
- Veg Mode, a feature that filters vegetarian-only restaurants, catering to one of India’s largest dietary segments.
- Protein and nutrition indicators, introduced to meet the rising demand for health-conscious dining choices.
- Continued improvement in delivery speed, customer experience, and reliability.
These initiatives signal Zomato’s evolution into a lifestyle-choice brand, not just a delivery service—positioning it as a daily-use platform embedded in urban Indian culture.
Zomato Outpaces Swiggy as Competition Intensifies
While Zomato surged with record growth, rival Swiggy ranked 27th, reporting a far more modest 4% rise in brand value to $4.8 billion. The widening gap between the two platforms suggests Zomato’s strategic diversification and brand innovation have strengthened its market leadership.
Swiggy remains a strong competitor but has not matched Zomato’s pace of expansion in perceived value or lifestyle integration, according to Kantar’s assessment.
Travel Brands Shine as FMCG Struggles
The BrandZ 2025 report also revealed broader industry trends:
- Travel and hospitality brands such as Taj Hotels, Indigo, and MakeMyTrip posted strong gains, driven by India’s post-pandemic travel surge.
- FMCG brands, traditionally the backbone of Indian brand rankings, underperformed. Changing consumer spending patterns, premiumization gaps, and a widening K-shaped economic divide were cited as key factors behind their decline.
Kantar’s BrandZ methodology evaluates companies based on consumer perception, financial performance, and brand influence using millions of data points collected from survey respondents across India.
A Landmark Year for Zomato
The Zomato fastest-growing Indian brand milestone marks a turning point in the company’s journey. Once known solely for food delivery, Zomato is now positioned as an influential lifestyle and digital-experience brand. Its aggressive innovation, category expansions, and sharp brand identity have propelled it to new heights in the Indian marketplace.
Industry analysts suggest that if Zomato’s momentum continues—especially with Blinkit’s rapid rise—the company could break into the top 20 Indian brands as early as next year.
For now, Zomato’s ascent stands as one of the most compelling brand-growth stories in India’s digital economy.