RIO DE JANEIRO — California-based cannabis brand Cookies has officially launched in Brazil through a strategic partnership with CR Wellness, introducing a premium collection of prescription-based cannabis and CBD wellness products. The move marks a major step in expanding Cookies’ international footprint and supporting Brazil’s growing medical cannabis market.
Cookies Brazil Cannabis Partnership Marks Expansion into Latin America
The new Cookies Brazil cannabis partnership merges Cookies’ global expertise with CR Wellness’ deep understanding of the Brazilian healthcare and wellness landscape. Together, the two companies are delivering science-backed, regulated cannabinoid therapies aimed at improving patient well-being and access to alternative treatments.
The partnership introduces a range of THC and CBD tinctures, oils, and gummies, available only by medical prescription and fully compliant with ANVISA (Brazil’s Health Regulatory Agency).
“This partnership reflects the union of Cookies’ global innovation with CR Wellness’ local market insight,” said Cassio E. Ismael, Director of CR Wellness. “We aim to provide safe, effective, and high-quality cannabinoid-based therapies for Brazilian consumers.”
A Cultural and Wellness Milestone for Brazil
As South America’s largest market, Brazil offers a natural platform for Cookies’ next phase of growth. The brand, founded in 2010 by rapper and entrepreneur Berner and cultivator Jai, draws inspiration from music, street culture, and community empowerment — values that resonate strongly with Brazilian culture.
All Cookies-branded products distributed through CR Wellness are lab-tested, certified, and traceable, ensuring safety, transparency, and physician confidence in prescribing cannabinoid-based treatments.
Cookies’ Global Legacy Meets CR Wellness’ Local Expertise
Globally, Cookies has become the most recognized cannabis brand, featuring over 70 proprietary strains and more than 2,000 products across 28 markets in eight countries. Beyond business, the company is known for advocating social equity and supporting communities impacted by the War on Drugs.
Meanwhile, CR Wellness, a subsidiary of Biominerals Pharma, continues to pioneer medical cannabis access in Brazil. Founded in 2023, the company focuses on healthcare transformation through over 40 scientifically validated products and collaborations with medical professionals nationwide.
Cookies and CR Wellness Aim to Redefine Wellness in Brazil
The Cookies Brazil cannabis partnership symbolizes more than a commercial launch — it represents a shared mission to redefine wellness and innovation in Latin America. By combining science, safety, and cultural connection, Cookies and CR Wellness are bringing the global movement for cannabis-based health solutions closer to Brazilian patients and doctors.
For more regional updates and industry insights, visit our Brazil News Section.
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BusinessWire – Lifestyle Brand Cookies Launches in Brazil with Premium Wellness Products