The China Golden Rooster and Hundred Flowers Film Festival 2025 officially opened in Xiamen, Fujian Province, celebrating Chinese cinema’s rich legacy and marking the 38th Golden Rooster Awards. The festival combines cultural events, exhibitions, and the introduction of a new festival mascot, engaging audiences in a vibrant cinematic experience.
Opening Ceremony Highlights
The opening ceremony commemorated the 130th anniversary of global cinema and the 120th anniversary of Chinese cinema, featuring creative performances, film promotions, and the ceremonial lighting of the Golden Rooster, signaling the official start of the festival.
Xiamen, a historic coastal city open to foreign influence since the early 20th century, has long been a hub for Chinese cinema. The city became the permanent home of the Golden Rooster Awards in 2019, reinforcing its cultural and cinematic significance.
Festival Mascot and Cultural Activities
This year, the festival introduced Jingugu, a golden rooster mascot representing Xiamen’s culture, natural beauty, and the artistic vision of filmmakers. The mascot embodies the festival’s goal of promoting cinema alongside local cultural heritage.
The festival also launched its “Golden Rooster and Hundred Flowers Film Life Season” on November 1, offering film-tourism routes, a movie-themed subway carriage, pop-up merchandise stores, exhibitions, and a festival cruise. These initiatives aim to make the festival experience accessible to a wider audience while blending cinema with local culture.
Key Events and Academic Forums
Major events include film screenings, academic forums, and the Golden Rooster Film Venture Capital Conference. The festival will announce award winners on November 15, recognizing outstanding achievements in Chinese cinema.
The event is co-hosted by the China Federation of Literary and Art Circles, China Film Association, and the Xiamen Municipal Government. Organizational support is provided by the Movie Art Center, China Film Press, CPC Xiamen Publicity Department, and Xiamen Film Festival Co., Ltd., ensuring professional execution and broad industry participation.
Significance of the Festival
The China Golden Rooster and Hundred Flowers Film Festival 2025 plays a pivotal role in promoting Chinese cinema domestically and internationally. By integrating cultural heritage, academic dialogue, and industry networking, the festival strengthens China’s position in global film culture and encourages collaboration among filmmakers, investors, and audiences.
Xinhua News: 2025 China Golden Rooster and Hundred Flowers Film Festival Opens