China Ecotourism Group is strengthening its position in China’s tightly regulated sports lottery sector after securing a major new contract in Zhejiang province. Through its subsidiary, Guangzhou Lottnal Terminal Company, the group will supply thousands of lottery sales terminals to the provincial lottery authority, marking the company’s second significant win in Zhejiang in 2025.
The latest agreement reinforces China Ecotourism’s role as a key technology partner within China’s state-run lottery ecosystem, while also highlighting the ongoing modernization of lottery infrastructure across one of the country’s most economically advanced provinces.
China Ecotourism Secures New Zhejiang Lottery Terminal Contract
Guangzhou Lottnal Terminal Company signed the new supply agreement with the Zhejiang Provincial Sports Lottery Management Centre following a successful bidding process concluded in July. The deal covers two separate projects involving the deployment of approximately 2,500 traditional lottery sales terminals across the province.
These terminals form the backbone of China’s sports lottery retail network, acting as the primary point-of-sale interface between consumers and the state lottery system. By expanding terminal availability, the Zhejiang rollout is expected to improve access for players while enhancing operational efficiency and system reliability for lottery operators.
Provincial authorities’ decision to award the contract reflects confidence in Lottnal’s hardware performance, software integration, and technical reliability within a highly regulated environment.
Second Major Zhejiang Win Strengthens Provincial Ties
The new supply contract follows an earlier March 2025 agreement, in which Guangzhou Lottnal secured a warranty and maintenance service contract for Zhejiang’s existing lottery terminals. That deal positioned the company not only as an equipment supplier but also as a long-term technical service partner to the province.
Together, the two contracts significantly deepen China Ecotourism’s relationship with Zhejiang’s lottery authorities, embedding the company across both deployment and lifecycle support stages. This dual role supports recurring revenue streams and strengthens Lottnal’s integration into the province’s lottery infrastructure.
Industry observers note that long-term service contracts are particularly valuable in China’s lottery sector, where system stability, compliance, and continuity are critical priorities.
China’s Sports Lottery Market Continues to Expand
China Ecotourism emphasized that the Zhejiang deals reflect broader momentum within the national sports lottery market. Over recent years, lottery sales have benefited from rising consumer participation, improved governance standards, and tighter oversight designed to ensure transparency and public trust.
The sports lottery plays a growing role in funding national fitness programs, sports development, and cultural-tourism initiatives, aligning closely with government policy objectives. As a result, provincial lottery authorities are increasingly focused on upgrading retail infrastructure and digital capabilities.
Within this context, technology providers such as Guangzhou Lottnal serve as essential enablers, ensuring that lottery systems operate efficiently, securely, and at scale.
Strategic Importance for China Ecotourism
For China Ecotourism, the Zhejiang expansion aligns with a broader corporate strategy centered on innovation, high-quality services, and deeper participation across the lottery value chain. Rather than focusing solely on equipment sales, the group is positioning itself as a comprehensive solutions provider offering hardware, system integration, and long-term technical support.
This approach enhances resilience in a regulated market, where long-term partnerships and proven compliance records often outweigh short-term pricing considerations.
By securing repeat business in Zhejiang, China Ecotourism demonstrates its ability to meet provincial standards and deliver consistent performance—an important signal as other regions consider future upgrades to their lottery networks.
Social and Public Welfare Impact
Beyond its commercial significance, the Zhejiang terminal rollout carries broader social implications. In China, lottery revenues are directed toward public welfare programs, including sports development, healthcare initiatives, and community infrastructure.
Improved terminal coverage and operational efficiency can contribute to more stable revenue collection, indirectly supporting these public-interest objectives. Within this framework, China Ecotourism’s role extends beyond commercial supply into supporting the broader social mission of the national lottery system.
Modernization of China’s Lottery Infrastructure
The Zhejiang contracts highlight the continued modernization of China’s lottery infrastructure, particularly at the provincial level. While digital channels are expanding, physical terminals remain essential for accessibility, regulatory oversight, and consumer trust—especially in traditional retail environments.
As provinces balance digital innovation with regulated retail expansion, demand for reliable, compliant terminal solutions is expected to remain strong.
Conclusion
With its latest Zhejiang contract, China Ecotourism reinforces its growing influence in China’s sports lottery ecosystem. By combining equipment supply with long-term service capabilities, the group is positioning itself as a strategic technology partner aligned with national policy goals and provincial modernization efforts.
As China’s sports lottery market continues to evolve, China Ecotourism’s expanding footprint in key regions like Zhejiang underscores its role in shaping the next phase of regulated lottery infrastructure development.