Chinese streaming giant iQIYI is set to expand its online presence into the physical world with the launch of iQIYI LAND, its first offline theme park. Located in Yangzhou, Jiangsu, the park will open on February 8, 2026, perfectly timed with Chinese New Year festivities. Visitors can expect a unique blend of technology, culture, and entertainment, with attractions designed to bring beloved Chinese films and TV stories to life.
iQIYI LAND represents the company’s first venture into physical entertainment spaces, transforming popular online IPs into immersive, walk-through experiences. The park is built to engage fans directly, providing a space where audiences can participate in stories rather than just watch them on screens.
Immersive Zones and Interactive Experiences
The park will feature seven dedicated zones, each blending modern technology with traditional cultural elements. Guests can step into iconic scenes from Chinese dramas and films through advanced light-and-shadow installations, interactive stages, and cinematic sets.
In addition to visual immersion, iQIYI LAND offers live “NPC” character encounters, social games, and photo spots, allowing visitors to interact with story elements in real time. The experience is family-friendly, encouraging both children and adults to actively participate in the attractions, creating lasting memories during the festive season.
Themed Retail and Dining Experiences
Beyond attractions, iQIYI LAND will provide visitors with branded dining spaces and exclusive merchandise outlets, extending the immersive experience beyond the rides and shows. Guests can enjoy themed food and drinks, and purchase souvenirs connected to their favorite movies and series, blending entertainment with lifestyle experiences.
This combination of themed retail, dining, and interactive attractions makes iQIYI LAND a complete entertainment destination, where fans can engage with the brand in multiple ways. It also positions Yangzhou as a fresh domestic destination for Chinese New Year tourism, attracting families and pop culture enthusiasts alike.
Technology Meets Tradition
iQIYI LAND highlights the innovative fusion of modern technology and traditional Chinese culture, creating a theme park experience unlike any other. The park uses interactive stages, immersive theaters, cinematic sets, and advanced light-and-sound installations to bring popular films and TV shows to life. Guests can actively participate in scenes from their favorite stories, interact with characters, and explore environments that blend digital effects with physical design. This combination allows visitors to experience storytelling in a fully immersive and multi-dimensional way, turning passive viewing into active engagement.
The park’s design also reflects a broader trend in China’s entertainment industry, where online streaming IPs are increasingly extended into offline spaces. By offering hands-on experiences, live performances, social games, and photo opportunities, iQIYI LAND provides fans with a multi-sensory connection to the content they love. This approach not only enhances fan engagement but also positions the park as a cutting-edge destination that showcases how technology and tradition can coexist to create unforgettable, interactive experiences for visitors of all ages.
Why iQIYI LAND Matters for Chinese Pop Culture
The launch of iQIYI LAND highlights the increasing importance of IP-driven entertainment in China. By bringing online shows and films into a physical space, iQIYI is redefining fan engagement and expanding its brand beyond streaming platforms.
For visitors, this means hands-on interaction with popular content, unique photo opportunities, and live performances that blend cinema, technology, and traditional storytelling. It’s a significant step in how Chinese audiences experience entertainment, making iQIYI LAND a must-visit destination for the 2026 New Year holiday.
Final Thoughts
iQIYI LAND is more than just a theme park—it’s a unique cultural and technological experience. By merging storytelling with immersive attractions, it allows visitors to step directly into the worlds of their favorite films and TV shows. Opening during Chinese New Year 2026, the park is set to attract families, pop culture enthusiasts, and tourists seeking a fresh, interactive entertainment experience.
Beyond attractions, iQIYI LAND demonstrates how digital IPs can be successfully transformed into offline experiences, creating a seamless connection between online content and real-world engagement. This innovative approach is redefining immersive entertainment in China, while positioning Yangzhou as a must-visit destination for modern holiday celebrations and family-friendly leisure.
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